![]() We know the search traffic to our snippet preview post is reasonably good, so we know its worth optimizing for. Another good way to use the Semrush integration in the Yoast SEO plugin is when youre considering a number of long-tail focus keywords. Because it will easily show you which search term will have the highest search volume compared to another. Therefore, it will help you decide which long-tail keyword is most commonly used in search. For additional tools, see this post by Marieke about keyword research tools. Google your proposed focus keyword! Apart from knowing which search terms are actually used by people, you need to know whether your post or page idea fits the needs and expectations of the people who use these search terms. In other words: you need to find out what your audiences search intent is. A quick way to find out is by Googling your proposed sets of keywords yourself. Check the search engine result pages. Take the time to look at the search engine result pages SERPs Are the articles in the Google results of similar character to your article? Could your article fit the results shown on these search pages? |
![]() Het focus trefwoord is kort gezegd een handige functionaliteit in de WordPress SEO plugin van Yoast waarmee je tips en suggesties krijgt om je artikelen beter te optimaliseren voor Google en andere zoekmachines. Hoewel je natuurlijk altijd zo hoog mogelijk wilt scoren in Google moet het belang van je lezers altijd voorop staan. |